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Bulgaria

Discover Bulgaria's mountains, beaches, history and vibrant cities

Ancient Thracian HeritageBlack Sea BeachesRila MonasteryAffordable Balkan FlavoursSki Resorts and Hiking

eSIM Plans for Bulgaria

From $7.00

Prices updated live. Purchase in the Hello app.

Daily Budget Guide

CategoryBudgetMid-RangeLuxury
StayBGN 40BGN 110BGN 300
FoodBGN 30BGN 55BGN 130
TransportBGN 15BGN 25BGN 50
ActivitiesBGN 20BGN 30BGN 70
Daily TotalBGN 105BGN 220BGN 550

Tipping: Tipping is customary but not mandatory. Round up or leave about 5-10% in restaurants and for good service.

Stay Connected in Bulgaria

Coverage

★★★★★

5G Available

Yes

Airport WiFi

Free WiFi is generally available at Sofia and major regional airports; quality is usually adequate for messaging and browsing.

Recommended Data

3-5 GB

eSIM tip: Download the Hello app and purchase a Bulgaria eSIM before departure. Install it before flying, then activate the eSIM and enable data roaming on that line after landing.

Quick Reference

Visa
Bulgaria is part of the Schengen area. Visa-exempt visitors from eligible countries can generally stay up to 90 days in any 180-day period; other nationalities must obtain a Schengen short-stay visa before travel. Bulgaria does not generally offer tourist visas on arrival, and long stays require the appropriate national visa or residence permit.
Language
Bulgarian is the official language; English is common in tourist areas, and Russian, German and Turkish are also spoken.
Best Time
May to June, September to October
Timezone
Eastern European Time (UTC+2); Eastern European Summer Time (UTC+3)
Power
Type C/F, 230V, 50Hz
Emergency
112 (Police, ambulance and fire)

Top Cities to Visit

Sofia

Capital culture beneath Vitosha Mountain

Sofia combines Roman ruins, Orthodox churches, museums and lively dining in a compact capital. Vitosha Mountain is close to the city for hiking, skiing and panoramic views.

Plovdiv

Ancient streets and creative energy

Plovdiv is known for its Roman theatre, atmospheric Old Town and colourful Kapana arts district. Its layered history and relaxed café culture make it one of Bulgaria's most rewarding city breaks.

Varna

Black Sea beaches and coastal culture

Varna offers city beaches, seaside parks, archaeological treasures and a lively summer atmosphere. It is also a convenient base for exploring Bulgaria's northern Black Sea coast.

Veliko Tarnovo

Bulgaria's dramatic medieval capital

Veliko Tarnovo stretches along steep hills above the Yantra River and is dominated by Tsarevets Fortress. Its historic houses, viewpoints and evening sound-and-light shows bring Bulgaria's medieval past to life.

Bansko

Mountain adventure with old-town charm

Bansko is Bulgaria's leading ski destination and a popular base for Pirin Mountain hikes. The resort also has a preserved old town, traditional taverns and a growing year-round outdoor scene.

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What to Eat in Bulgaria

Expect to spend $30–$130 per day on food, depending on your style.

Plan Your Bulgarian Adventure

Bulgaria rewards travellers who combine its lively cities with time outdoors. Start in Sofia, where Roman ruins, Orthodox churches and leafy parks sit beneath Vitosha Mountain. From there, shape an itinerary around your interests: explore the medieval streets of Plovdiv, hike around the Seven Rila Lakes, visit the Rila Monastery, or continue to the Black Sea resorts of Varna and Nessebar.

A practical route might look like this:

  • Sofia: 2–3 days for museums, food and Vitosha
  • Plovdiv: 1–2 days for the Old Town and Kapana arts district
  • Rila Monastery: a day trip or overnight mountain stop
  • The coast: 3–5 days in summer for beaches and historic towns

Train and bus journeys can take longer than distances suggest, so leave room for delays and avoid packing every day with fixed activities. Hello’s trip planning tools are useful for storing transport details, saved places and flexible day plans in one place. Download offline maps before heading into remote mountain areas, where reception may be intermittent.

Getting Around Bulgaria

Bulgaria is straightforward to explore, but travel times deserve attention. Sofia has an efficient metro linking the airport with the city centre, while buses, trams and taxis cover most neighbourhoods. In other cities, walking is often the easiest option; central Plovdiv, Veliko Tarnovo and Nessebar are especially enjoyable on foot.

For longer journeys, compare trains with intercity buses. Buses are often faster between major towns, while trains offer a slower, more scenic experience. Reserve seats for popular summer routes and check the departure station carefully—some cities have separate central and suburban terminals. If renting a car, expect winding mountain roads, limited parking in historic centres and occasional uneven surfaces. Avoid driving after dark on unfamiliar rural roads.

Taxis should use a meter; confirm the approximate fare before leaving and use an official rank at airports or transport hubs. Keep small euro notes for kiosks, station snacks and short local rides. Bulgaria adopted the euro on 1 January 2026, replacing the lev; prices may still be displayed in both currencies during the transition. An active Hello eSIM lets you check routes, book tickets and call a taxi without roaming charges—activate it before landing.

What to Eat and Drink

Bulgarian food is generous, seasonal and ideal for travellers who enjoy sharing. Begin with shopska salad, a colourful mix of tomatoes, cucumbers, peppers and grated white cheese. Try banitsa, flaky pastry filled with cheese and egg, for breakfast, then look for kavarma, a slow-cooked meat and vegetable dish, or moussaka with potatoes and minced meat. Vegetarian travellers will find plenty of bean stews, grilled vegetables, stuffed peppers and fresh salads.

Order tarator—a chilled yogurt, cucumber and dill soup—on hot days, and sample local yogurt or sheep’s cheese in village restaurants and markets. Bulgarian wines from the Thracian Valley are increasingly interesting, while rakia is traditionally served in small glasses alongside a meal. Drink slowly and never assume a second pour is obligatory.

Restaurants are usually relaxed, though service can be leisurely. Check whether bread, salads or table appetisers are charged separately, and keep receipts when splitting a group bill. Hello’s expense splitting feature can divide shared meals, while budget tracking helps record restaurant spending in euros and spot how much remains for excursions.

Culture, Etiquette and Everyday Tips

Bulgaria’s cultural highlights range from Thracian tombs and Roman theatres to richly decorated Orthodox monasteries. In churches, dress modestly, speak quietly and ask before photographing services or worshippers. At monasteries, shoulders and knees should generally be covered. The traditional head movement for “yes” and “no” can differ from what many visitors expect, so listen carefully and confirm important information verbally.

Learn a few Bulgarian words: “zdraveyte” means hello, “blagodarya” means thank you and “molya” means please. English is common in hotels and tourist areas, but less reliable in small villages. Carry identification, especially when checking into accommodation, and keep valuables secure in crowded transport hubs and busy seaside promenades.

Tap water is generally available in cities, although bottled water may be more convenient in remote areas. Summer along the coast can be hot and busy; spring and autumn are excellent for city breaks and hiking. Mountain weather changes quickly, so bring layers and sturdy shoes even on a warm morning. A small day bag, refillable bottle and offline translation pack will make independent travel noticeably easier.

Frequently Asked Questions About Bulgaria

Is it safe to travel to Bulgaria?
Bulgaria is generally safe for visitors, including independent travellers. Take normal precautions against pickpocketing in busy areas, watch belongings on public transport, and use licensed taxis or reputable ride services.
Do I need a visa to visit Bulgaria?
Visa requirements depend on nationality and travel document. Eligible visa-exempt visitors can generally stay up to 90 days in a 180-day period, while others must apply for a Schengen short-stay visa before arrival; check Bulgaria's Foreign Ministry for the current rule for your passport.
How much does a trip to Bulgaria cost per day?
A budget traveller can typically spend around 105 BGN per day, while a comfortable mid-range trip is about 220 BGN. Costs rise substantially for luxury hotels, private transfers, ski resorts and peak summer beach travel.
What is the best time to visit Bulgaria?
May to June and September to October offer comfortable temperatures, fewer crowds and good conditions for cities and hiking. July and August are best for beach holidays, while December to March suits skiing in mountain resorts.
Can I get by speaking English in Bulgaria?
English is widely understood in hotels, restaurants, transport hubs and major tourist destinations. Learning a few Bulgarian phrases is useful in smaller towns, rural areas and traditional markets.
How good is mobile internet in Bulgaria?
Mobile coverage is generally strong in cities, along major roads and in tourist areas, with 5G available in many populated locations. Mountain valleys and remote rural areas can have weaker or intermittent service.
How can I get an eSIM for Bulgaria?
Download the Hello app and purchase a Bulgaria eSIM before departure. Install it while connected to WiFi, then select it for mobile data after landing and keep your primary SIM available for calls if needed.
Does Bulgaria use the euro?
Bulgaria's local currency is the Bulgarian lev, abbreviated BGN. Cards are widely accepted in cities and tourist areas, but cash in lev is useful for small shops, local transport, markets and rural destinations.

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