🇧🇬

Bulgaria

Mountains, monasteries and Black Sea beaches in one trip

Affordable European destinationSunny Black Sea coastHistoric monasteries and Roman ruinsVibrant city life in Sofia and PlovdivGreat hiking in the Balkan and Rila mountains

eSIM Plans for Bulgaria

From $7.00

Prices updated live. Purchase in the Hello app.

Daily Budget Guide

CategoryBudgetMid-RangeLuxury
StayBGN 50BGN 120BGN 280
FoodBGN 25BGN 50BGN 90
TransportBGN 10BGN 20BGN 30
ActivitiesBGN 15BGN 30BGN 50
Daily TotalBGN 100BGN 220BGN 450

Tipping: Tipping 5–10% in restaurants and rounding up taxi fares is customary, but not mandatory; service charges are uncommon and cash tips are preferred.

Stay Connected in Bulgaria

Coverage

5G Available

Yes

Airport WiFi

Major airports like Sofia, Varna and Burgas offer free WiFi with generally good speeds, though networks can be congested at peak times.

Recommended Data

8–12 GB

eSIM tip: Most travellers can use eSIMs without issue; download the Hello app and purchase a Bulgaria or regional eSIM before departure, then activate on arrival with mobile data enabled.

Quick Reference

Visa
Bulgaria follows EU-style rules: many nationalities including most of Europe, the UK, US, Canada, Australia and Japan can enter visa-free for up to 90 days in a 180-day period for tourism; other visitors may need a short-stay visa obtained in advance at a Bulgarian embassy or consulate, with no general visa-on-arrival system.
Language
Bulgarian is the official language; English is widely spoken in tourist areas, and Russian and German are also relatively common among older generations and in resorts.
Best Time
May to June, September to early October; December to March for winter sports
Timezone
EET (UTC+2), EEST (UTC+3 in summer)
Power
Type C/F, 230V
Emergency
112 (all emergency services)

Top Cities to Visit

Sofia

Lively capital beneath Vitosha Mountain

Sofia combines Roman ruins, Orthodox churches and socialist-era architecture with a modern café and nightlife scene. It is a convenient base for day trips to Vitosha Mountain, Rila Monastery and nearby ski resorts, with good transport links and relatively low prices compared to Western Europe.

Plovdiv

Ancient city with a bohemian Old Town

Plovdiv is one of Europe’s oldest continuously inhabited cities, known for its Roman theatre, cobbled Old Town and colourful Revival-era houses. The Kapana creative district offers galleries, bars and restaurants, making the city ideal for culture, history and relaxed urban exploration.

Veliko Tarnovo

Medieval capital above the Yantra River

Veliko Tarnovo is famed for its dramatic hillside setting and the restored Tsarevets fortress, once the seat of Bulgaria’s medieval kings. Travellers come for historic architecture, panoramic views and easy access to nearby monasteries and villages in central northern Bulgaria.

Varna

Black Sea hub with beaches and nightlife

Varna is a major Black Sea city offering sandy beaches, a long seaside park and active nightlife in summer. It also has cultural sites such as the Archaeological Museum and Roman baths, and serves as a gateway to nearby coastal resorts and the Pobiti Kamani stone forest.

Burgas

Relaxed seaside city near resort towns

Burgas is a laid-back coastal city with a long pier, public beach and lake wetlands popular for birdwatching. It is a practical base for exploring the southern Black Sea coast, including resorts like Sunny Beach and Sozopol, while offering more local character and lower prices.

Compare With

What to Eat in Bulgaria

Expect to spend $25–$90 per day on food, depending on your style.

Planning Your Bulgaria Itinerary

Bulgaria packs mountains, thermal springs, ancient cities, and Black Sea beaches into a compact, easy-to-explore country. For a first trip, many travellers plan 5–9 days: a couple of days in Sofia, two in Plovdiv, plus time in the mountains or by the sea. Start in Sofia for its mix of Orthodox churches, street cafés, and Soviet-era architecture. Then head to Plovdiv, one of Europe’s oldest cities, with its Roman theatre and colourful Old Town. Round things off in Veliko Tarnovo’s cliff-hugging medieval streets or on the coast in Varna or Burgas.

Use Hello’s trip planning to lay out your route, pinning train and bus stations, and saving must-see spots like Rila Monastery, Seven Rila Lakes, or the cobbled lanes of Koprivshtitsa. Intercity trains and buses are frequent and affordable, but check schedules ahead, especially outside peak season. If you’re renting a car, plan for slower drives on mountain roads and allow time for scenic stops in small villages. Bulgaria is safe and welcoming, but distances can feel longer than they look on the map—build in downtime for café-hopping and evening strolls so your itinerary feels like a holiday, not a race.

Food & Drink: Eating Like a Local

Bulgaria is a joy for food lovers, especially if you enjoy fresh vegetables, grilled meats, and yoghurt-based dishes. Start with a shopska salad—tomatoes, cucumbers, onions, peppers, and grated sirene white cheese—and a cold glass of ayran (yoghurt drink). Try banitsa for breakfast, a flaky pastry stuffed with cheese or spinach, and order hearty mains like kavarma (slow-cooked meat and vegetables), musaka, or sach (mixed meats and veggies sizzling on a hot iron plate). In summer, cool down with tarator, a chilled cucumber and yoghurt soup.

Restaurant prices are generally friendly: a filling meal in a local tavern (mehana) can be around 20–30 BGN (roughly $11–17), while street snacks and bakeries are cheaper. Use Hello’s budget tracking to keep an eye on what you’re spending in leva so you don’t lose track amidst tempting mezze plates and desserts. If you’re traveling with companions, the app’s expense splitting makes shared dinners simple—just log the total bill and divide it after each meze feast. Don’t be afraid to ask staff for recommendations; many menus have English descriptions, and locals love suggesting their favourite regional specialties and wines.

Getting Around Bulgaria

Moving around Bulgaria is relatively straightforward once you get the hang of local transport. In cities like Sofia, you’ll find a compact metro system, trams, and buses; buy tickets from kiosks or machines and validate them as soon as you board. Taxis are plentiful and inexpensive, but always check the meter and avoid unmarked cars. Intercity travel relies on trains and buses: trains can be slower but scenic, while buses generally run more frequently and connect key routes like Sofia–Plovdiv–Burgas.

If you plan to explore mountain regions such as the Rila or Balkan Mountains, renting a car gives you flexibility to stop at small villages and trailheads. Roads are mostly good, but expect occasional potholes and winding passes; drive cautiously, especially in winter. Many petrol stations and bigger transport hubs accept cards, yet some small bus companies insist on cash—having a mix of payment options helps.

Staying connected makes navigation much easier. Purchase and activate a Hello eSIM before you land so your phone is online as soon as you touch down, avoiding roaming surprises. Then you can use maps, check bus timetables, and pin your guesthouse or apartment even when street signs switch to Cyrillic.

Money, Connectivity & Practical Tips

Bulgaria uses the lev (BGN). Cards are widely accepted in cities, malls, and larger restaurants, but cash is still king in smaller towns, local markets, and some family-run guesthouses. ATMs are common; withdraw in leva to avoid poor dynamic conversion rates. Everyday costs are moderate: local transport rides can be just a few leva, and coffee rarely breaks the bank. Use Hello’s budget tracking to monitor spending in BGN and keep an overview of daily costs like transport, meals, and entrance fees.

For shared apartments, rental cars, and group dinners, log costs in Hello and use expense splitting so everyone pays their fair share without awkward conversations. To stay online, set up a Hello eSIM before you travel; it activates as you arrive, helps you skip airport SIM kiosks, and keeps you connected for navigation, translation apps, and restaurant searches.

Tap water is generally safe to drink, and you’ll often see public fountains, especially in mountain towns. Summers can be hot, so carry a reusable bottle and refill as you go. In monasteries and churches, dress modestly—covered shoulders and knees are appreciated. Outside major tourist areas, not everyone speaks fluent English, but a few polite words in Bulgarian and your translation app will go a long way.

Frequently Asked Questions About Bulgaria

Is it safe to travel to Bulgaria?
Bulgaria is generally considered a safe destination, with low rates of violent crime in tourist areas according to European and national statistics. Visitors should still take normal precautions against petty crime such as pickpocketing in busy city centres, on public transport and at crowded beach resorts, and use licensed taxis and ATMs in well-lit locations.
Do I need a visa to visit Bulgaria for a short trip?
Many travellers, including those from most European countries, the UK, US, Canada, Australia and several Asian nations, can enter Bulgaria visa-free for tourism stays of up to 90 days in a 180-day period. Nationals of countries not covered by visa-free arrangements must apply for a short-stay visa in advance, as Bulgaria does not generally offer visas on arrival for tourists.
How expensive is Bulgaria compared to other European countries?
Bulgaria is cheaper than most Western European destinations, with accommodation, food and transport costs generally lower than in the Eurozone. Budget travellers can get by on around 100 BGN per day with hostel stays and local eateries, while mid-range visitors should plan roughly 200–250 BGN daily and luxury travellers more than 400 BGN for high-end hotels, fine dining and private tours.
When is the best time to visit Bulgaria for beaches and sightseeing?
For the Black Sea beaches, late June to early September offers warm weather and water, with July and August being the busiest and hottest months. For city sightseeing and mountain hiking, May–June and September–early October provide comfortable temperatures, fewer crowds and generally stable weather, while December–March is best for skiing in resorts like Bansko and Borovets.
What languages are spoken in Bulgaria and will people understand English?
Bulgarian is the official language and uses the Cyrillic alphabet, which you will see on signs and timetables. In major cities, ski areas and Black Sea resorts, many people working in tourism speak English, and Russian and German are also fairly common, though in rural areas you may find fewer English speakers and should rely more on translation apps or basic phrases.
How good is mobile data and WiFi in Bulgaria, and should I get an eSIM?
Mobile coverage is strong in cities and along main roads, with 4G widely available and 5G active in larger urban areas; rural and mountain zones may have patchy signal but usually still basic coverage. Many hotels, cafés and restaurants provide free WiFi, and for easy connectivity you can download the Hello app and purchase an eSIM before you travel, then activate it on arrival for instant data without visiting a local store.
What is the local currency in Bulgaria and can I use cards easily?
The local currency is the Bulgarian lev (BGN), and cash is still useful, especially in small towns, markets and rural guesthouses. However, in cities and tourist areas contactless card payments are widely accepted in hotels, supermarkets and restaurants, and ATMs are common, though you should check fees with your home bank and avoid dynamic currency conversion.
What are the main transport options for getting around Bulgaria?
Intercity travel is possible by train and bus, with buses often faster and more frequent on key routes such as Sofia–Plovdiv and Sofia–Burgas. Taxis and ride-hailing apps operate in major cities, and car rental is common for exploring rural and coastal areas, but visitors should be aware of varying road conditions and winter driving challenges in mountainous regions.

Ready for Bulgaria?

Download Hello for eSIM connectivity, expense splitting, and budget tracking — your all-in-one trip companion.

Similar Destinations

Related Articles