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Bulgaria

Discover Balkan charm, Black Sea shores and mountain adventures

UNESCO Old TownsBlack Sea BeachesRila MonasteryMountain HikingAffordable Cuisine

eSIM Plans for Bulgaria

From $7.00

Prices updated live. Purchase in the Hello app.

Daily Budget Guide

CategoryBudgetMid-RangeLuxury
Stay€18€48€125
Food€18€32€70
Transport€6€10€25
Activities€8€15€40
Daily Total€50€105€260

Tipping: Tipping is customary but not mandatory. Leave about 5-10% in restaurants for good service, and round up taxi fares or small bills.

Stay Connected in Bulgaria

Coverage

★★★★★

5G Available

Yes

Airport WiFi

Sofia, Varna and Burgas airports generally offer free Wi-Fi; it is reliable for arrivals and short waits, though speeds can slow during busy periods.

Recommended Data

3-5 GB

eSIM tip: Download the Hello app and purchase an eSIM before departure. Install it before flying, then activate the data line after landing and keep data roaming enabled for that line.

Quick Reference

Visa
Bulgaria is in the Schengen Area. Visa-exempt travellers from many countries can generally visit for up to 90 days in any 180-day period; nationals of other countries need a Schengen visa before travel. Bulgaria does not generally offer visa on arrival, and eligible applicants should use the applicable consular or official visa process.
Language
Bulgarian; English is common in tourist areas, with Russian and other European languages also encountered.
Best Time
May to June and September to October
Timezone
EET (UTC+2); EEST (UTC+3) during daylight saving time
Power
Type C and F, 230V, 50Hz
Emergency
112 for police, ambulance and fire services

Top Cities to Visit

Sofia

Historic capital with mountain access

Bulgaria’s capital combines Roman ruins, Orthodox churches, museums and lively dining. Vitosha Mountain is close to the city for hiking and panoramic views.

Plovdiv

Ancient streets and creative energy

Plovdiv is known for its Roman theatre, colourful Old Town and Kapana arts district. Its layered history and walkable centre make it one of Bulgaria’s most rewarding city breaks.

Varna

Black Sea culture and beaches

Varna pairs urban culture with easy access to sandy Black Sea beaches. Highlights include the Archaeological Museum, Sea Garden and nearby coastal resorts.

Burgas

Relaxed seaside gateway

Burgas offers a calm waterfront, an expansive Sea Garden and a strong cultural scene. It is a convenient base for nearby beaches, wetlands and historic Nessebar.

Veliko Tarnovo

Medieval capital above the Yantra

Built across steep hills, Veliko Tarnovo is famous for Tsarevets Fortress and dramatic views over the Yantra River. Its historic streets and nearby monasteries provide a distinctive inland experience.

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What to Eat in Bulgaria

Expect to spend $18–$70 per day on food, depending on your style.

A First Taste of Bulgaria

Bulgaria’s food is generous, seasonal, and wonderfully regional. Begin with shopska salad, a crisp combination of tomatoes, cucumber, peppers, onion, and grated white cheese, then try banitsa, flaky pastry layered with cheese and egg—especially good from a bakery in the morning. For something heartier, order kavarma (slow-cooked meat and vegetables), kyufte (seasoned meatballs), or grilled kebapche. Yogurt is a national staple, while a chilled bowl of tarator—yogurt, cucumber, dill, garlic, and walnuts—is ideal in summer. Along the Black Sea, look for fresh mussels and grilled fish; in mountain towns, menus often feature bean stews, mushrooms, and trout. Bulgarian wine is also worth exploring, particularly reds from the Thracian Lowland and whites from the Black Sea region. Markets and casual restaurants are usually excellent value, but menus in tourist centres can be marked up. Keep a little cash for bakeries, market stalls, and smaller family-run eateries, and use Hello’s expense splitting when sharing a table of mixed dishes.

Getting Around Bulgaria

Bulgaria is compact enough for a varied trip, but journey times can be longer than the map suggests. Sofia is the main transport hub, with rail and bus connections to Plovdiv, Veliko Tarnovo, Varna, and Burgas. Trains are scenic and inexpensive, though buses are often faster and more frequent between major cities. For mountain monasteries, remote villages, and trailheads, a rental car or organized day trip is usually more practical. Plovdiv makes an easy cultural stop, while Rila Monastery and the Seven Rila Lakes reward extra planning. In Sofia, the metro connects the airport with the city centre and is useful for avoiding traffic; taxis should be metered or booked through a reputable local service. Check schedules shortly before departure, especially outside summer, and allow a buffer for rural routes. Download offline maps and save your accommodation address in Bulgarian script. Hello’s trip planning tools can keep train times, day trips, and walking routes together, while Hello eSIM connectivity lets you check directions without relying on hotel Wi-Fi.

Money, Payments, and Everyday Costs

Bulgaria adopted the euro on 1 January 2026, and since 1 February the euro has been the sole legal tender; the former lev was converted at the fixed rate of €1 = 1.95583 lev, according to the European Central Bank. Prices may still be displayed in both currencies during the transition period, so check the total carefully before paying. Cards are widely accepted in hotels, supermarkets, museums, and established restaurants, but cash remains useful for small cafés, rural guesthouses, market purchases, and some taxis. Use bank ATMs where possible and decline unnecessary dynamic currency conversion when a terminal offers to charge you in another currency. Bulgaria can be affordable by Western European standards, but Sofia’s central districts and Black Sea resorts are noticeably pricier in high season. Record spending in euros with Hello’s budget tracking feature, especially when moving between accommodation, transport, and outdoor activities. For groups, settle shared taxis, groceries, and restaurant bills promptly with Hello’s expense splitting rather than trying to reconstruct costs at the end of the trip.

Culture, Seasons, and Practical Planning

Bulgaria rewards travellers who slow down between its headline sights. In Sofia, visit Alexander Nevsky Cathedral, the Roman ruins of Serdika, and the lively neighbourhood cafés around central boulevards. Plovdiv’s Old Town and ancient theatre are best explored on foot, while Veliko Tarnovo’s hilltop fortress offers dramatic views over the Yantra River. Summer brings beach weather to the Black Sea and hiking conditions in the Rila and Pirin mountains; spring and autumn are especially comfortable for city breaks, wine regions, and village visits. Winters suit skiing in Bansko, Borovets, and Pamporovo, but mountain weather can change quickly. Learn a few Bulgarian phrases—“blagodarya” means thank you—and remember that nodding conventions for yes and no can differ from what many visitors expect, so confirm important details verbally. Buy Hello eSIM before you land and activate it on arrival for maps, translation, transport updates, and reservations without roaming charges. Keep a copy of your passport, travel insurance details, and accommodation information offline.

Frequently Asked Questions About Bulgaria

Is Bulgaria safe to travel to?
Bulgaria is generally safe for travellers, particularly in major cities and tourist areas. Take normal precautions against pickpocketing in crowded places, check taxi fares before riding, and use extra care on mountain roads and remote trails.
Do I need a visa to visit Bulgaria?
Many nationalities can enter visa-free for up to 90 days in any 180-day period under Schengen rules. Travellers who are not visa-exempt generally need to obtain a Schengen visa before arrival; visa on arrival is not generally available.
How much money do I need per day in Bulgaria?
A budget traveller can spend about €50 per day, while a comfortable mid-range trip typically costs around €105 per day. Luxury travel commonly starts at about €260 per day, with summer coastal resorts and peak ski periods costing more.
What is the best time to visit Bulgaria?
May to June and September to October usually offer mild weather and fewer crowds. July and August are best for reliably warm beach weather but are busier, while winter is suitable for skiing and snowy mountain trips.
Can I get by with English in Bulgaria?
English is widely understood in hotels, restaurants and attractions in major cities and resorts. Learning basic Bulgarian phrases is useful outside tourist centres, and the Cyrillic alphabet is used for signs.
Will my phone work reliably in Bulgaria?
Mobile coverage is strong in cities and along major transport corridors, with 5G available in many urban areas. Coverage can be weaker in remote mountain valleys, so download maps before hiking.
How can I get an eSIM for Bulgaria?
Download the Hello app to get an eSIM before you travel. Install it before departure and activate the data plan after landing; 3-5 GB is usually enough for a seven-day trip with normal navigation and messaging.
Is Bulgaria expensive compared with Western Europe?
Bulgaria is generally more affordable than much of Western Europe, especially for local food, public transport and standard accommodation. Sofia, Black Sea resorts in summer and ski destinations in winter can be noticeably more expensive.

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